The Rhubarb Society originally started as a moodboard, affectionately named after my dog and as a nod to the community I had built on my other social media platforms, filled with interesting, insightful people who shared my same passions for art, film, culture and everything in between. I really wanted to find a way to nurture this community outside of TikTok comments, DMs, and Instagram Q&As. Over the years, I have truly enjoyed the art of research (because it really is an art) and curation in everything from products to places and playlists. Whilst I’d always enjoyed sharing my finds, the missing piece for me was finding a like-minded community who could share their own back. In my mind, any good club or society should not only be a place filled with people who have shared passions and interests but also one of fun.

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For me, The Rhubarb Society is the ultimate members club, a safe space for those looking to live an inspired life and live every day with joy and intention.

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